Lion Heart
Leads

I have seen what bad marketing does to a family.

I grew up in a construction family. I watched what happened when the marketing stopped. And I built Lion Heart Leads so other families do not have to go through the same thing.

MBA

Pattern recognition, data synthesis, and strategy across constantly changing platforms.

Video and Creative

End-to-end production. Research, scripting, shooting, editing, and placement.

Data-Driven

Every campaign tracked, tested, and optimized. Budget follows results, not assumptions.

Where it started

I grew up watching a small business run on a roller coaster.

My family was in construction. Good people, good work, real craftsmanship. And for stretches of time, things were good. Jobs came in. Money came in. Life felt stable.

But here is what I watched happen over and over. They would market, land jobs, do well, and then stop marketing to focus on the work. And then things would slow down. The pipeline would dry up. The phone would get quiet. And the stress that followed was not just a business problem. It was a family problem.

I am talking about the kind of stress that follows you home. That sits at the dinner table. That changes whether a family vacation happens or does not happen. The roller coaster of small business income built around word of mouth and referrals is real, and I watched it up close for years.

“Doing the day-to-day work created a gap in the marketing work. That gap led directly to stress. I saw it clearly even as a kid. I just did not have the language for it yet.”

What changed

I started my own business and realized.
I was actually good at this.

When I started running my own small business, I noticed something. The marketing side of it came naturally to me. The video work, the clear communication, figuring out how to say the right thing to the right person at the right moment. I was not just doing it. I loved doing it.

I had a passion for video production and for helping people communicate what made them worth hiring. And I started to realize that what I was building was not just a skill set. It was something I could use to help businesses avoid exactly what I had watched my family go through.

I would be lying if I said that was not part of the motivation. It was most of the motivation.

How the MBA changed the way I work

The graduate program helped me do something that is genuinely hard in marketing: synthesize large amounts of data, spot patterns, and make decisions with confidence even when the landscape keeps shifting. Platforms change. Algorithms change. AI is changing everything right now. The MBA gave me a framework for cutting through the noise and finding what actually works, even when the rules keep moving. That is what I bring to every client engagement.

This is not just a service business. It is a mission.

The businesses I work with are not corporations. They are a doctor who spent a decade in school to build a practice. A contractor who built a company with their hands. An attorney who put in years of work to open their own firm. A family trying to build something real.

And most of them are dealing with exactly what my family dealt with. The roller coaster. The feast and famine. The word of mouth that works until it does not. The stress that comes from not knowing where the next job is coming from.

I built Lion Heart Leads to be the thing my family never had. A partner who understands both the business side and the human side of what is at stake. Someone who treats your marketing budget like it is their own money. Because I know what it feels like when that money is wasted and the phone stays quiet.

To help small businesses grow
consistently, predictably, and without the roller coaster.

Every business owner deserves to know where their next customer is coming from. Not because they got lucky with a referral. Because they built a system that works every month, regardless of how busy the day-to-day gets.

What you can expect
from every engagement.

Transparency

You will always know what we are spending, what it is producing, and what we are doing next. No jargon, no vanity metrics.

Data before decisions

Every recommendation comes from research and results, not gut feeling or trends. We test before we scale and cut what is not working.

Genuine investment

I treat your marketing budget like it is my own money. Because I know what it costs when it is wasted and the phone does not ring.

Clear communication

You will hear from me directly. Not a junior account manager. A real conversation about what is happening and what comes next.

Research first, always

Nothing gets built or launched until we understand your customers deeply. That research is what separates a campaign that works from one that does not.

Long-term thinking

I am not here to sell you a quick win. I am here to help you build something that produces consistent results month after month, year after year.

Lion Heart Leads

If any of this sounds familiar,
let's talk.

I built this for business owners who are tired of the roller coaster. A free 30-minute call. No pitch. Just an honest conversation about where you are and what is possible.

973-907-6080

zac@lionheartleads.com

Serving NEPA & beyond