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Case Studies and Results

Results you can
point to.

We do not report impressions. We report what your business actually needs: calls, patients, clients, and what each one cost to earn.
Case Study — Google Ads Campaign Restructure

Valley Integrated Urgent Care Dickson City, PA

The Problem

Valley Integrated Urgent Care in Dickson City, PA came to us with a Google Ads account that costs were rising on every month that wasn’t bringing in enough customers. People were visiting the website and leaving without calling. We rebuilt the entire strategy around how their patients actually search.

Month-by-Month Performance

Zac joined mid-March 2026. Course correcting started immediately. Every month since has produced more patients at a lower cost.
Period
Status
Patients Reached
Cost Per Patient
Total Spend

January 2026

Before

269

$18.45
$4,960

February 2026

Before

249

$17.46
$4,350

March 2026
(Zac starts mid-month)

With Zac

340

$16.98
$5,780

April 2026

With Zac

337

$16.14
$5,450

May 12 to Jun 10, 2026

With Zac

608

$10.70
$6,510

Confirmed by Google Ads

Google’s own platform flagged the improvement: conversions increased by 142.99 across 5 enabled campaigns in the most recent comparison period. All 5 campaigns saw an increase in conversions.

The Solution

Now, seven separate campaigns are in place to drive cost down and results up. Each one targets a specific patient need, with its own dedicated page built around what that patient is actually searching for.
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See What We Build
608
Patients Reached
May to Jun 2026
$10.70
Cost per patient
Down from $18.45
339
More patients
vs January baseline
$7.75
Saved per patient
Every single month
Before — January 2026

269 patients/month

$18.45 cost per patient

$4,960 monthly spend

After — May to Jun 2026

608 patients/month

$10.70 cost per patient

$6,510 monthly spend

What that means in real dollars

At 608 patients reached and $10.70 per patient, the practice is paying $7.75 less per patient than they were in January before the restructure. Across 608 patients, that is roughly $4,712 per month in savings on cost per patient alone while reaching more than double the number of people.

Video Work

Commercials and brand video.

Clients we have worked with

Local businesses across NEPA.

Valley Integrated Urgent Care

Google Ads restructure. 7 campaigns. 608 patients reached at $10.70 in May and Jun 2026.

Bregman and Lantz

Website strategy and full website rebuild.

Tovon and Co Diamonds

Ad strategy, ad scripting, filming, and CTV/OTT commercial production.

Bouchard Construction

Full production video ads, filming and editing.

Sales Unlocked

Marketing strategy, website development, video production, landing pages, social media, offer creation.

Attorney Barr

Website build, client acquisition strategy, ad scripting, video production, filming, and editing.

Redjuvenation

Ad strategy, ad Scripting, filming, and CTV/OTT commercial production.

Cooley Brothers Construction

Full website build.

Pocono Pros Painting & Power Washing

Video production, filming, and editing for Facebook ad campaigns.

New Look Soft Wash and Pressure Washing

Website migration, Google Business strategy, and ad creation.

Lion Heart Leads

Want results like these
for your business?

Book a free 30-minute call. We will show you what a strategy looks like for your specific market and goals.
Book a Free Strategy Call
973-907-6080
zac@lionheartleads.com
Serving NEPA & beyond

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